In our work with law firms and corporations, we have repeatedly encountered the following realities:
Economic times and client demands have made it more difficult for lawyers and other professionals to bring in new business.
Client loyalty is at an all time low, and many clients are now consolidating their “preferred provider” lists.
Law firms are demanding greater business development and leadership results from attorneys who want to advance their careers or retain partner level status.
While many firms have marketing efforts in place, few lawyers or professionals know how or feel comfortable developing business.
For many lawyers and other professionals, the idea of sales and selling is uncomfortable, distasteful and unpleasant.
A REFRESHING PATH
In answer to these realities, Akina offers a refreshing path to business generation that is built on intentionality, authenticity and service. Some of Akina's offerings include:
A training and coaching program focused on relationship building and execution of sales techniques that accelerate results
Client Service, Account Management and Client Value Assessment engagements
Consulting engagements designed to align the entire team (or specific parts of it, such as practice groups, business units or satellite offices) to develop business together
Projects that help law firm marketing departments improve their ROI by increasing productivity through business development processes and interactions between it, practice groups and attorneys
Leadership, mentoring and coaching programs for career development and talent retention
WHAT WE TEACH
We teach individuals how to be more effective in building relationships that grow their business and increase internal currency. We help lawyers and leaders positively impact their firm’s profitability by:
Increasing revenues with more successful and efficient business development efforts
Decreasing the soft costs of running an organization that are created by things such as lack of teamwork, ineffective communication and missed opportunities to cross-service clients.
A PROVEN STRUCTURE, A PERSONALIZED APPROACH
Through our consulting, training and coaching services, we provide our clients with a structure that helps them focus on execution while incorporating a personalized approach. By helping lawyers and leaders rethink how they build relationships, we help them capitalize on their strengths and reach new levels of success.
Our custom engagements have an immediate impact on the way our clients do business and lead to lasting change in the careers of the participants.
AKINA WORKS WITH CLIENTS IN A NUMBER OF WAYS TO TEACH THEM HOW TO:
Approach prospective clients in genuine ways that build relationships both internally and externally
Articulate a message to a prospective client that distinguishes what problems they solve and for whom in a way that helps them stand out from a crowd
Manage a sales process that results in a higher number of new clients
Get more business from new and existing clients without jeopardizing a relationship
Cross-sell all of the services offered by the firm
Establish discipline and consistency in their business development activities
Create effective personal marketing action plans and monitor progress against plans
Leave a leadership legacy that positively effects firm culture
Leverage unique strengths, skills, experience and personality to lead in a manner that generates exponential results in work product, business development and retention
Equip leaders with tools to lead, manage, coach and mentor internally and externally of the firm
Akina typically works with law firms with more than 75 attorneys, and we work with and welcome clients from across the United States.
Our approach is built on our own passion and integrity, so we don’t preach anything we don’t practice. As a result, our clients experience our approach to problem-solving and relationship building firsthand.
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