Akina helps law firms and corporations become more profitable by teaching individuals how to be better at selling their organizations' services.
These services positively impact profitability by increasing firm and individual revenues.
Akina has a proven sales methodology that demystifies the sales process and helps attorneys and professionals sell more productively. Some of Akina's services include:
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A 90-day training and coaching program focused on execution of sales tactics that accelerate results |
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Client service, Account Management and Client Value Assessment engagements |
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Consulting engagements designed to align the entire team (or specific parts of it, such as practice groups, business units or satellite offices) to sell together |
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Projects that help law firm marketing departments improve their ROI by increasing productivity through business development processes and interactions between it, practice groups and attorneys |
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Leadership, mentoring and coaching programs for career development and talent retention |
How We Do It
Akina's offerings and programs teach lawyers how to acquire new business from existing clients and prospects.
We work on a one-on-one basis with attorneys selected by their law firm to teach them how to:
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Approach prospective clients in authentic, genuine ways that build relationships |
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Articulate a message to a prospective client that distinguishes who they are, what they do and how that is helpful or solves a specific problem |
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Manage a sales process and how to close a higher ratio of prospects |
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Get more business from new and existing clients without jeopardizing a relationship |
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Cross-sell all of the services offered by their firm |
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Organize business development activities and establish a regular discipline |
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Create effective personal marketing action plans and monitor performance against plans |
Akina's Unique Approach
We are often asked, “what makes Akina unique or different?” Our secret to success is a combination of expertise, execution and pragmatism.
Expertise
Akina blends the best of corporate best practices for selling with a thorough understanding of the practice of law. Akina Partners and Principals bring best sales practices in the corporate world and have translated those practices specifically for law firms.
We also have attorneys and former law firm marketing directors on our team who know first hand the unique challenges law firms face in the marketplace.
Execution
Our consulting and training are wholly biased toward execution - rather than telling attorneys what to do, we specialize on showing attorneys how to do it.
Pragmatism
Akina clients consistently describe our approach as refreshing, direct and extremely pragmatic. We meet each attorney "where he/she is" to customize an individualized approach that results in consistent and successful execution.
Who We Help
Akina works with law firms having 30 attorneys or greater that realize their attorneys need to learn how to sell better.
We work with and welcome clients from across the United States.
Results Clients Can Expect
Increased revenue
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Acquisition of new matters and new clients |
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Finding additional sources of business from existing clients |
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An improvement in individual sales productivity |
Lower cost of sales
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More focus on qualified opportunities and eliminating time spent with unqualified prospects |
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More cost effective lead generation |
Shortened sales cycles and improved close ratios
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Attorneys will build relationships with buyers of legal services |
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Attorneys will have a goal and task-oriented marketing plan with accountability for performance. |
Return on investment (ROI)
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Revenue pay-back on fees, generally within 90 days |
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Anecdotal ROI in culture, helping to: |
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Plant seeds that bear fruit over the course of a lawyer's career |
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Provide a "retirement" plan for current leaders |
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