Tasneem Goodman, Managing Director
Tasneem has spent over fifteen years in the professional services space working with lawyers and other professionals to grow their businesses and helping firms make the most of their relationships with their clients, their talent and their recruits. Prior to joining Akina, Tasneem was a partner and the Director of Marketing at Katten Muchin Rosenman, where she led the firm’s marketing and business development team. Tasneem previously practiced law in the corporate department of Latham & Watkins, where she represented publicly-traded and privately-held companies in mergers, acquisitions and securities offerings, and in the restructuring group of Kirkland & Ellis, where she represented corporate debtors in bankruptcy planning, negotiation and litigation. Before her career in law, Tasneem was an event planner in the University of Chicago’s student life office.
Tasneem is co-chair of the Legal Marketing Association’s Your Honor Awards, the longest-running annual national award program recognizing excellence in legal marketing. She also serves on the board of directors of Lawyers Lend-A-Hand to Youth, a nonprofit organization that channels the legal community’s resources to promote mentoring programs in disadvantaged communities, and the Alumni Board of Governors of the University of Chicago, which cultivates engagement of the worldwide University of Chicago alumni community through volunteerism, philanthropy and participation. Tasneem graduated from the University of Chicago Law School and earned her Bachelor’s degree, with honors, from the University of Chicago.
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WORDS I LIVE AND WORK BY
I approach my life and my work with a great deal of gratitude and patience. I am grateful for the many opportunities that come my way, and I cultivate patience to see the good that eventually arises from any situation.
MY BACKGROUND AND WHY I LOVE WHAT I DO
As a former practicing attorney and head of marketing and business development for a large firm, I am able to see the world from my clients’ perspective. I approach my work with clients with firsthand experience of the practical realities of life in a firm.
HOW I CAME TO AKINA
I became a partner at Akina after having been a client of the firm. During my time as a client, I learned that Akina’s methodologies and the firm’s approach to serving clients aligned perfectly with my own. Joining the firm was the ideal next step at the right time.
My husband and I were married on Maui, and our gift to each other every year is an anniversary trip. Our trips have taken us across the country and around the globe, and dreaming about where to go next is one of our favorite pastimes.
My first priority in my free time is enjoying my relationships with family and friends. I especially relish the simple pleasures of talking, laughing and eating with those I love.