Akina brings to our clients a focused, high impact methodology that forms the basis for every engagement that we perform. By combining our best practices with targeted content and proven, industry leading processes we are able to realize a greater impact on our client's business in a shorter period of time.

Sales and Marketing Execution

Akina has created our proprietary Revenue Acceleration Framework to serve as the basis for every sales and marketing engagement we perform. Working with our clients, Akina customizes the framework to best address the needs of their specific competitive environment.

Akina typically employs a two-stage process with our clients. In the initial, Realign stage, we assess the current situation and working with our client's leadership team, identify and gain consensus on areas of pain and specific problems, and build a solution plan. We also identify a series of steps that can be taken to have immediate, positive impact on revenue.

In the Transform stage, we implement one or more of the distinct programs that compose Akina's Revenue Acceleration Framework. Each program is targeted at a specific portion of the sales and marketing process and can be implemented on its own or as part of a large engagement whose goal is a more comprehensive transformation of the entire revenue generation process. They are based on our proven methods, tools and best practices but are fully customized to the unique aspects of our client's organization, products and services and target markets.

Akina offers customized training engagements that allow clients to immediately improve their team performance at every level of the selling process. While developing the individual selling skills of your sales people is important, it is critical to ensure that any employee who touches a customer has the skills, tools and understands the team based process used for generating revenue.

Akina's process ensures that our clients derive the benefits of proven methods combined with a personalized implementation approach that deals with the specific challenges of their organizations. Our goal is to improve the entire organization, rather than just the individuals in the sales force.

Training

Akina has found based on its research that the majority of sales training courses result in very short term changes in the behavior of the sales force. While the process and activity changes that sales management desires to make are partially adopted in the very short term, within three months it is typical to find that there is nearly zero percent adoption of the principles taught in the course after three months have elapsed.

Akina’s approach addresses this key inadequacy in traditional training programs through two primary mechanisms:

1. Akina’s sales training programs are custom designed to integrate the specific products that you sell and the processes that you know work with your prospect and customer base into the training program. By integrating your own best practices with the proven techniques in Akina’s Revenue Acceleration Framework, adoption is increased and push-back from the sales force reduced.

2. Akina’s techniques revolve around simple, easy to understand and implement principles. Unlike many sales programs that take hundreds of pages of text to describe a sales process, Akina’s focus has always been on reducing the overhead inherent in selling, thereby increasing adoption of its tools and retention within the sales force.

Research

Akina performs research services as part of many of its engagements. Depending on the needs of our clients, Akina will construct a custom research program designed to produce the information necessary to answer key strategic questions. Common areas of focus for an Akina team include competitive analysis, market sizing, win/loss analysis, revenue analysis, benchmarking and financial analysis.

Back to Top